Press Releases
Date: 11/03/2024
Category: Press releases

FRANCISCO MASSÓ LOSA
On behalf of my father and our entire family, I wish to convey, from the bottom of our hearts, the pride and gratitude we feel for your expressions of affection, closeness and support.
There is a beautiful letter, attributed to Saint Augustine of Hippo, which says, in reference to death:
“If you love me, do not weep. ¡If you only knew the gift of God and what Heaven is! ¡If only you could hear the Angels’ song from where you are and see me among them!
¡If you could only see before your eyes the eternal fields with their horizons and the new paths in which I walk!
¡If only you could contemplate for one moment the beauty that I see, beauty before which all others fail and fade!
Believe me; when death breaks your chains as it has broken mine and, when, on the day chosen by God, your soul reaches Heaven where I have preceded you, that day you will see me again, but transfigured and happiness, no longer waiting for death, but ever hand in hand with you, walking in the new paths of Light and Life”.
Perhaps a son should not be the one to deliver the tribute to his deceased father, for there are moments when words fail to express what the soul longs to say and when nostalgia ought not to overshadow remembrance.
The year 2024 will remain forever etched in my memory and will be remembered as the year my father —my friend, confidant, counselor and teacher— set out on the journey to which, sooner or later, we are all called.
Francisco Massó Losa was born on January 4, 1932, in Villarrobledo (Albacete) and after receiving, as was his wish, the Anointing of the Sick sub conditione and the Apostolic Blessing in articulo mortis, he passed away on February 16, 2024, in Madrid, surrounded by his loved ones and in an atmosphere of Christian serenity. He was 92 years old.
This strong man with a great heart, who faced adversity with courage and determination in a life that was not always easy, has left us with a profound void, one matched only by the gratitude with which we will remember him.
His light was extinguished by an illness he confronted with strength and bravery, true to his character, carrying his optimism, positivity and zest for life to the very end. My father died in my arms. I was fortunate to be by his side until the final moment, to bid farewell to the man who gave me life, to hold his hand and to pour out all my love for him. His last glances were for me.
Days earlier, he confided that he was not afraid of death and that the only thing that troubled him was seeing me suffer. In his farewell, he wished to leave me one final lesson about life and death and also about infinite love.
It is difficult to say goodbye to him now that he is no longer with me. Today, there is no longer any “what if”; only his memory and his words remain. Though absent in body, he is more present than ever.
My father’s passing, though unexpected, had something of the foreseeable about it. I would have liked to have enjoyed his company even more, yet I cannot fail to acknowledge how fortunate and blessed I have been to have had him in my life for so many years. I will miss him more than I can express at this moment. I feel immense sorrow, but also profound gratitude for all we shared.
Each day I long for his comforting voice, the warmth of his embraces and his words of counsel and encouragement. His presence was always a beacon of light in my life, filling it with love, wisdom and tenderness, an example of integrity, sacrifice and determination. He will always be my role model, my constant inspiration to be a better person.
I wish to thank him for giving me unique and unforgettable moments. I wish to thank him for his teachings, not expressed merely in words or theory, but in concrete deeds, where his courage, effort and perseverance were always present, with his family as the essential core of his existence. In presence, in memory, in remembrance, one cannot be understood without the others.
My father perfectly embodied the archetype of the self-made man. He could be described as a great entrepreneur, a tireless worker, a man with exceptional business acumen and someone steadfastly loyal to his own. He was an extraordinary man in what truly matters. A man eager for knowledge, an indefatigable observer, someone who knew how to live intensely and who taught me, through his example, to face life, to be independent, to live by the ideals and convictions with which he was raised and those he developed throughout his life, now part of an invaluable legacy, forever inscribed in my being.
Profound, lucid, brilliant, yet without the slightest hint of ostentation or pride, he seemed almost to conceal his prodigious talent, his gift for synthesis, his intuition when confronting the most complex matters and his uncompromising rigor.
He was born on the eve of the Spanish Civil War, into a humble family where, compelled by necessity, he began working from early childhood.
His independent spirit led him to Madrid from his hometown at just seventeen years of age, in search of new opportunities and a better future. Endowed with natural intelligence, he walked through life guided by his fundamental principles: commitment, ethics, integrity, innovation and the pursuit of knowledge. His story invites us to dream and shows us that dreams, when met with discipline and perseverance, do come true.
His entrepreneurial character enabled him to excel in multiple fields. He fostered the careers of numerous artists, many of whom became legendary figures, achieving international recognition and securing a prominent place in the history of music and cinema in our country.
That same vision and determination were reflected in his extraordinary ability to build relationships. His frequent presence in high society circles, his closeness to influential personalities and his impeccable personal image —symbolic of elegance and discernment— established him as an undisputed reference for the most emblematic jewelry houses, which recognized in him a natural authority and exceptional talent to represent, with fidelity and distinction, their legacy and reputation.
His influence, however, was not limited to the artistic and social spheres. His firm and charismatic leadership also extended into the business and corporate world, where he served as a board member and strategic advisor to key institutions within the Spanish insurance sector. From those positions, he played a decisive role in consolidating and strengthening fundamental structures for its development, promoting a fairer, more solid and more accessible model, one aimed at ensuring that protection and well-being were truly within everyone’s reach.
He was a tireless worker, with the courage and bravery always to take risks.
There is so much I could say about my father. In recalling his personality, beyond his ideas, initiatives, achievements, or his life story, I must underscore his humanity. The human being is the mold and matrix of ideas and those of us who were close to him had the privilege of seeing them pulse and come to life. My father was an outstanding representative, an exceptional entrepreneur and a leader of overwhelming charisma. But above all, he was a great man and an extraordinary father.
A good man, pure of heart, pragmatic and thoroughly honorable. Self-taught, with natural talent and formidable willpower. Brave, warm, optimistic and joyful. He wore an everlasting smile, free from all vanity.
Life now continues without him, yet his legacy endures in each of my actions. It is now my responsibility to honor his memory by living a full and meaningful life, following in his footsteps, upholding the values he taught me, love of family, honesty, integrity, humility, hard work and the courage to make my own decisions.
His memory lives within me indelibly and though he is no longer physically by my side, his wisdom, generosity, empathy and humility will remain forever.
It comforts me to think that my father did not feel the immensity of the dark night into which he entered, nor the cold walls where he now rests. In dying, he ceased to feel, to see, to hear; until he lives again, he will not remember, but when he awakens to life, the faces of his loved ones who stood by him that day and the love with which he bid us farewell, will rise again with him. For just as we lived together, we also die together and he will live on imperishably in our memory until the day we meet again.


Dad, I hope my words enfold you with the emotion of one final embrace and accompany you always, wherever you may go, as a reflection of the immense love you leave with us.
Thank you, above all, for giving me life; for teaching me not to be afraid and, at the same time, to confront my doubts when necessary; for giving me deep roots and, at once, wings to fly; for teaching me to be strong, yet also vulnerable, to love without measure and to let go when the time comes. Thank you for every gesture and every example through which you showed me how to love, how to give without expecting anything in return and how to pursue my dreams without losing sight of what truly matters.
Thank you for always taking care of me, for the endless hugs and the kisses that, before and after sleep, closed my days and opened my dreams. Thank you for never allowing me to lack anything, for trusting in me and for proving through your actions the immense love you had for me. Thank you for teaching me to take my first steps, to ride a bicycle with confidence, to fall… and to rise again, time after time.
Thank you for showing me that love is the greatest force that exists and for teaching me to face problems with steadfastness, to respond firmly to every unforeseen challenge. Thank you for teaching me to value both what can be seen and what can be felt, never to surrender in the face of adversity and to recognize the beauty in life’s simplest details.
Thank you for giving me the reassurance of knowing that, even amid adversity, there was nothing to fear; for being the perfect example of effort and sacrifice; for your unconditional support, your protection and your affection. Thank you for teaching me to be realistic, to keep my feet on the ground and my gaze on the horizon; for valuing me, cherishing me beyond measure and giving me memories I will never forget.
Thank you for your calls at any hour, for playing with me, for reprimanding me when something was done poorly and for motivating me in my work. Thank you for your conversations, which taught me to think, to feel and to understand; for helping me grow as a person, to be grateful for everything and to everyone and for every game, every laugh and every moment that turned my life into an indelible treasure.
Thank you for teaching me to be who I am, for believing in me and for being an eternal model as a father. Thank you for making me happy, for so much, for everything. Thank you for granting me the honor of being your son and allowing me to walk in the light of your example.
All that I am is born of you. I will always miss your hand when I do not know which path to follow.
May God bless your noble soul and fill it with peace!
Francisco Massó Mora | Nuestra Señora del Carmen Church, Pozuelo de Alarcón.



